theartofservice

Part 1 of 3

The evolution of the Internet has shown the power behind social networks. The power is so substantial that President Barack Obama tapped into the technology during his campaign to understand and respond to public opinion effectively. Many experts declare that his campaign’s use of the web was one of the drivers to his election.

Social networks consist of groupings of individuals in a variety of interests, causes, and issues. The intent of the grouping is to share, discuss, and promote the goals of the group. A single individual can belong to more than one grouping within the network.

Put the concept of social networking into a business context and the emergence of a new tool becomes available for companies looking to tap into their knowledge resources. Unlike the social networks found on the web, the business implementation of the concept is focused on two objectives: encouraging collaboration and finding innovation. How is a social network created?

A social network can be created using any tool or methods. There are social networking applications that are available for purchase by any company. Whatever the tool and methods used, the most effective social networks build on enabling three prime opportunities: participation, identification, and creativity. Building on these opportunities will allow success in any social network.